In the past, I’ve sometimes featured messages from Paul J. Krupin, Direct Contact PR. 

Paul wrote the following message:

I share some of my best professional branding techniques and strategies for creating article and interview proposals and pitches that get the best publicity.


So many people struggle to figure out the right words to use to turn people on.  I believe you can learn what to say that turns people on one person at a time. You just have to keep talking to people and pay attention to what you said when it happens!  I call this the miracle of the microcosm because people can do this anywhere and everywhere. It doesn’t matter where they are at all.


And once you learn the magic words that turn your people on, you can then you can use all the media and other marcom technologies as a force multiplier to repeat the message and keep reproducing the effect.

Here is the slide show:


Comments welcome.


Paul J. Krupin, Direct Contact PR

Hit Your Target Audience! Reach the Right Media in the Right Market with the Right Message

800-457-8746  (TF US) 509-531-8390  (Cell)  509-582-5174 (Direct) Publicity Hotline

Free problem solving advice & PR strategy recommendations – call or write anytime



Maralyn D. HillThe Epicurean Explorer

International Food Wine & Travel Writers Association (IFWTWA)

Board Member, Co-Chair Conference & Media Trip Committee, Past President

Member: Society of American Travel Writers (SATW)

Member: Society of Professional Journalists (SPJ)

Executive Editor, LuxeBeatMag

Freelance Lifestyle Journalist

Blogs: Where and What in the World & Success with Writing

Follow me: @maralynhill



If you would like to submit a guest post on any aspect of writing on Success with Writing, we would be happy to feature it. If you go to submission tab, you will see how to submit, as well as have the opportunity of telling me if you would like to would like to be a regular contributor. When uploading a file for submission, you are also able to upload three jpgs. Please feel free to put a last paragraph about you and a link to your profile. No html please. You can also include a head shot. Inappropriate articles will not be published. Please do not include more than three links within the article. It confuses search engines. Thank you.

By, Maralyn D. Hill