Whether you write articles or books, people reading them will want to read material provided by experts—writers, researchers, storytellers. Whereas this column is aimed towards writing successfully, having an expert platform is necessary for writers, authors, editors, consultants and everyone who has a product to sell.
The Internet is a useful product that is pushing those who do not like to use it into learning the benefits it can provide. It is a cost-
This list is not designed to overwhelm you, but to give you a path to work towards. A few years ago, my own Internet presence was low—now it is extremely high. In order to have a platform that works, you need to realize the more visibility you have the better.
Let’s look at how we can approach this.
- When I was a business consultant, I was frequently paid for speaking engagements.
- As an author, I consider them a marketing investment and generally sell quite a few books or gain editing clients.
Magazine and newspaper columns or publishing articles online:
- Since many newspapers and magazines in print are closing their doors, online publishing is more and more valuable.
- Be sure to edit your work. This is an opportunity to make an impression and you want it to be a good one.
Internet presence with a website which includes a blog:
- Even if you don’t want to blog, you can write something at least twice a week—you can write several at once and have them post when you want. You can have a page where you post clips from articles you’ve written for magazines or press releases about your activities.
- Blog entries keep your website and name popping up on search engines.
- An Internet site without a blog frequently gets stagnant and does not pull traffic.
- Have your website professionally designed unless that is your field of expertise.
Linkedin, Facebook, Twittter, Digg, Delicious, Stumbleupon, and the list continues to keep growing to more than I know or use
- Linkedin is great for business connections. When you join different groups of interest, questions are being asked all the time that allow you to express your opinion and establish your expertise.
- Facebook is effective if you keep your personal account separate from your business account.
- Digg and Stumbleupon are amazing. I’m shocked at how many people follow me on those sites.
- You don’t need to visit each site to update information. You can click a “share” link that will let you put all your information in the data base and upload to several different sites at one.
- Your blog can be uploaded to some of these sites automatically in the set-
up menu of each site where you establish an account.
- Writing a guest post for another blog; I’ve been amazed at how much that sends back to my site.
- A email mailing list is helpful for announcements and updates.
- Media exposure through your own radio show or as a guest.
- Being involved through organizations.
Whether a writer or a business person, a good platform will help in establishing yourself as an expert. Experts get more assignments and earn more money.
My suggestion is to do one part of the above guidelines a week or month if you are on a limited time budget. But the faster you complete more of these suggestions, the sooner your expert platform will be recognizable.
Executive Editor, LuxeBeatMag.com
Freelance Lifestyle Journalist
Member & President Emeritus International Food Wine & Travel Writers Association (IFWTWA)
Member: Society of American Travel Writers (SATW)
Member: Society of Professional Journalists (SPJ)
Follow me: @maralynhill