The following excerpt is from Success, Your Path to a Successful Book by Maralyn D. Hill and Brenda C. Hill.

Understanding Your Target Market Blogs 7

Be aware of your distribution options before your book is complete. Make sure your publisher is set up with good distribution sources. Ingram and Baker & Taylor are well known. Ingram is the largest trade distributor and Baker & Taylor is the largest library distributor. For international distribution, they need to be set up with someone like Bertram’s in Europe.

Book stores order from the distributors, and the distributors sell and accept returns. Some bookstores are not willing to order directly from publishers, even if they do take returns. Bookstores prefer to order through their distributors—one distributor—one invoice. Many large publishers ship directly to bookstores. This is especially true with anticipated best sellers.

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Maralyn D. Hill & Brenda C. Hill
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