It is worthwhile to spend time and money promoting your book. Brenda and I believe promotional advertising is more cost-effective. Tie this with FREE publicity and you will have a combination that can create a “buz” and demand. You pay for advertising, publicity is free.
“Publicity is to books what oxygen is to lungs. Without it, sales suffocate and die.” Kent Carroll.
The more publicity you receive, the better. We cover in depth in, $uccess, Your Guide to a Successful Book.