Author: gillianlnicol

A Valentine for Your Readers

by Gillian Nicol Nothing says reader appreciation like a good old-fashioned giveaway. Pairing a book giveaway offer with a holiday like Valentine’s Day is a sure way to attract attention and assure your readers that you care about them. Giveaways are a great way to engage readers while expanding your fan base to those who may not have picked up your book at first glance. Not sure where to start? There are many tools that authors can utilize to connect with their current and future readers. 1. I <3 Goodreads. Creating your Goodreads author profile takes only a few...

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An Author’s Guide: The Do’s & Don’ts of Twitter

Originally published on by Gillian Nicol In the wide-wild-world of social media, Twitter can make or break your online presence. Despite being limited to just one hundred and forty characters to spread your message, it’s quite easy to find yourself falling into the “annoying zone” in the twitter-sphere (and I know…I am guilty of this). Utilize Twitter to your advantage by following these five simple do’s and don’ts for authors just like you. Don’t Over-Tweet. There is nothing more off-putting than a follower that tweets every second of the day and it’s a great way to get “unfollowed.”...

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Digital Age Lends Advantage to Indie Authors

Originally published on by Gillian Nicol The publishing world is changing and that’s a fact. Gone are the days of piles of rejection letters and agents; being replaced instead by on demand eBooks and indie author sensations. Okay well, that’s not entirely true. Traditional publishing is still going strong. Where would we be without Penguin, Harper Collins and authors who have made their mark with other traditional houses? But when asked where does the advantage lie? The answer across the board is quickly becoming independent publishing. The digital age is changing things and it’s showing us that it’s...

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Take Your Book to the Top of the Summer Charts

by Gillian Nicol The cool winter weather has finally left us for good and we’ve moved on to longer days and time spent outside enjoying the warm weather with family and friends. Many of us will be making trips to the beach or will curl up on the couch during an afternoon storm where we will more than likely be accompanied by a great summer read. But how do authors position their books to be the “it” book of the season? We’ll walk you through a few simple techniques that can make all the difference in becoming a #1...

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Paper Is Not Dead!

Originally published on by Gillian Nicol My dad passed along this video to me through e-mail and I thought it was quite clever. Being an up and comer in the publishing industry it also got me thinking about the digital industry’s affect on books and authors. The question remains…is paper dead? In my opinion and from what we see in this short commercial, I don’t think so. I have always been an avid reader. My childhood bedroom has a bookcase filled with stories from my past: the entire Harry Potter series, A Series of Unfortunate Events and almost...

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