Here is an author and travel company who thinks outside the box to promote a book and author. Patricia also spoke at the Chicago Travel & Adventure Show. I commend both the author and Trafalgar.
FOR IMMEDIATE RELEASE
Author sponsored by Trafalgar on 20 city media tour for ‘1,000 Places to See Before You Die’
Contest in effect through March 31, 2012
Anaheim Winter 2012 – Trafalgar (www.trafalgar.com) is pleased to announce an exciting new global sponsorship with Patricia Schultz, best-selling author of 1,000 Places to See Before You Die®. Trafalgar will proudly sponsor Patricia as she embarks on a 20-city media tour throughout the US for the eagerly anticipated second edition of her book, which now includes 200 new entries and color photography.
“When we approached Patricia about developing a global sponsorship, we knew it would be the perfect collaboration since our numerous travel destinations are highlighted in her seminal book,” says Gavin Tollman, CEO of Trafalgar. “As the ultimate travel insider, Patricia wonderfully complements Trafalgar, the global insider of guided vacations.”
The media tour, which began on January 9th in Seattle and finishes March 18th in Washington, D.C., includes book signings, appearances and radio spots, all of which are sponsored by Trafalgar. Over the following months, Trafalgar will also be taking the sponsorship global, as they host special events in the US, Canada and the UK, with Patricia as the guest of honor.
“Trafalgar has long embraced and celebrated the importance and excitement of travel,” says Patricia. “They are enthusiastic experts in helping make many of my dream destinations become a reality.”
Fans of Patricia can enter online (www.workman.com/1000placesevents/) for a chance to win a Trafalgar At Leisure guided vacations for two, heading to Madrid, Seville and Barcelona. The trip, designed by Trafalgar takes guests on a journey throughout Spain, stopping at the nation’s most vibrant cities. A leisurely itinerary filled with flamenco dancing, a special Be My Guest dining experience at an Andalusian hacienda and plenty of time for individual exploration, the 9-day Madrid, Seville and Barcelona trip gives guests the opportunity to cross a few items off of Patricia’s list.
About Patricia Schultz: Patricia Schultz is the author of the #1 New York Times bestseller 1,000 Places to See Before You Die. A veteran travel journalist with 25 years of experience, she has written for guides such as Frommer’s and Berlitz and periodicals including The Wall Street Journal and Everyday With Rachael Ray. She also executive-produced a Travel Channel television show based on 1,000 Places to See Before You Die. Her home base is New York City.
About Trafalgar: Trafalgar is the world’s leading guided vacation company offering exceptional quality and value itineraries to a range of exciting destinations. With some 65 years of experience and unrivaled local expertise, Trafalgar provides an authentic insider’s view to create truly unique travel experiences in Europe, Britain and Eastern Mediterranean, South Africa, Australia and New Zealand, China, Mexico, Central and South America, USA and Canada.
2007 to 2011: Winner, Best International Tour Operator, Travel Weekly Readers’ Choice Awards
2010, 2011: Winner, Best Tour Operator, Europe, TravelAge West WAVE Awards
2010, 2011: Winner, Travel Weekly Gold Magellan Awards
Marie Anne MacRae
Director, Public Relations
Columnist: Big Blend Magazines,