Goals-Identifying You Needs & Competition 3

Posted by Maralyn D. Hill | Books, Excerpt from Success, Marketing, Tips, Writing |

Do a search on http://www.Amazon.com and determine how many books are listed in your category.

When your topic covers more than one category, i.e., food and travel, pick the category that fits your book best for placement and be sure your title leads with that category.

If your book falls into more than one category, the bookstores will not know where to place it.

Brick and mortar bookstores account for approximately 20% of U.S. sales. This figure changes regularly. More than 7% are sold online.

Bookstores will give books 30 to 60 days to remain on shelves before returning them to publishers.

Bookstores and publishers are risk aversive.

The best margin sales are those sold while speaking.

Network, network, network and talk about your book.

Maralyn D. Hill & Brenda C. Hill
International Food Wine & Travel Writers Association
Books By Hills Success Log Global Log

About The Author

Maralyn D. Hill

Maralyn Dennis Hill, The Epicurean Explorer, is President Emeritus of the International Food Wine & Travel Writers Association and Executive Editor for LuxeBeatMag. She is also a member of SATW and SPJ. She contributes to numerous publications. The majority of Maralyn’s articles are now geared to the luxury market, spas, corporate retreats, business events, and culinary tourism, from simple to gourmet. Maralyn’s description of herself: I was born to travel and tell the tale. I’m energized by different cultures in every aspect of their lives, from food, wine, and destination, to how they conduct business. Travel represents a continual geography lesson.