Do a search on http://www.Amazon.com and determine how many books are listed in your category.

  • When your topic covers more than one category, i.e., food and travel, pick the category that fits your book best for placement and be sure your title leads with that category.
  • If your book falls into more than one category, the bookstores will not know where to place it.
  • Brick and mortar bookstores account for approximately 20% of U.S. sales. This figure changes regularly. More than 7% are sold online.
  • Bookstores will give books 30 to 60 days to remain on shelves before returning them to publishers.
  • Bookstores and publishers are risk aversive.
  • The best margin sales are those sold while speaking.
  • Network, network, network and talk about your book.