Promotional Campaign & Publicity 6

Posted by Maralyn D. Hill | Books, Excerpt from Success, Marketing, Writing |

This excerpt is from “Success, Your Path to a Successful Book,” by Maralyn D. Hill & Brenda C. Hill.

Online press releases–in addition to regular press releases, online press releases are a must for more coverage. According to www.expansionplus.com, 98% of journalists go online daily, 92% do article research, 81% are searching for stories, 76% search to find new sources and/or experts, and 73% look for press releases.

Posting your press release lets you avoid gatekeepers, spam filters, and your press release disappearing in the onslaught of e-mails a reporter, editor, or outlet gets each day.

It has recently been said 70+% of Americans go online for news content. So, you are hitting both markets.

When you craft a press release for online, you need to optimize it using keywords and techniques that are web friendly.

We hope you find this useful.

Maralyn D. Hill & Brenda C. Hill
International Food Wine & Travel Writers Association
Books By Hills Success Log Global Log

About The Author

Maralyn D. Hill

Maralyn Dennis Hill, The Epicurean Explorer, is President Emeritus of the International Food Wine & Travel Writers Association and Executive Editor for LuxeBeatMag. She is also a member of SATW and SPJ. She contributes to numerous publications. The majority of Maralyn’s articles are now geared to the luxury market, spas, corporate retreats, business events, and culinary tourism, from simple to gourmet. Maralyn’s description of herself: I was born to travel and tell the tale. I’m energized by different cultures in every aspect of their lives, from food, wine, and destination, to how they conduct business. Travel represents a continual geography lesson.