This excerpt is from “Success, Your Path to a Successful Book,” by Maralyn D. Hill & Brenda C. Hill.

Online press releases–in addition to regular press releases, online press releases are a must for more coverage. According to, 98% of journalists go online daily, 92% do article research, 81% are searching for stories, 76% search to find new sources and/or experts, and 73% look for press releases.

Posting your press release lets you avoid gatekeepers, spam filters, and your press release disappearing in the onslaught of e-mails a reporter, editor, or outlet gets each day.

It has recently been said 70+% of Americans go online for news content. So, you are hitting both markets.

When you craft a press release for online, you need to optimize it using keywords and techniques that are web friendly.

We hope you find this useful.

Maralyn D. Hill & Brenda C. Hill
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