Author: D.L. Wilson

Debut Author’s Survival Guide

by D.L Wilson As a debut author I found the promotion of my novel to be as daunting as the actual writing process. If debut authors want to win readers and influence those other than friends and family to buy their book, they have to step up to the plate and become marketing gurus. That means utilizing as many standard media promotional approaches and Web based promotional approaches they can afford from a time and money standpoint. This requires establishing a strategic plan many months in advance of the publishing date for their novel. Once that all important contract...

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Engage Your Readers

by D.L. Wilson Authors must engage readers. To do that successfully requires learning who our readers are. Established authors need to find ways of communicating with their readers. The new rapidly advancing Internet social networking opportunities provide many new vehicles to get input from readers. An author Website, Facebook, Twitter, Goodreads, Myspace, LinkedIn, and blogs are only the tip of the rapidly growing iceberg of social networking. Some sites allow you to hypertarget messages. Pick a similar author in your genre and message everyone who lists him/her as among their favorite authors. Just be careful that you don’t fall into the world of spamming. If you are a novice writer, establishing yourself is a very difficult job. You need to create a professional website that becomes the base platform for all your digital marketing activities. Your site should contain links to your blog and your social networks. A valuable asset is to relate to readers of successful authors in your chosen genre who you feel could become your reader. This requires a constant effort to connect with readers who might appreciate your writing style and creative talent. To help you get established with the least amount of work, there are new social network aggregators such as FriendFeed and Plaxo that can reduce your social news feeds into a single news feed. You can also update your status on social...

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