The following excerpt is from “Success, Your Path to a Successful Book,” by Maralyn D. Hill & Brenda C. Hill.

By including your website and/or blog they will reference it. Be sure to include your byline.

Give permission to copy and print your articles at no cost, providing they use your byline and website. (If you don’t have a website, get one. Use a junior high or high school student if necessary. You can also go to a college and get reasonable prices for a good product.) But, here is another CAUTION. The old adage, You get what you pay for, is frequently true. A professionally designed website is a good investment. We use Timothy Lack of Lack, Ransom & Associates, Inc. We have worked with Tim many years. He stays current with the industry. Check out his website: http://charlottecountywebsites.com or e-mail twlack@CharlotteCountyWebsites.com .

Write press releases. You, the author, can write your own press release and send or deliver it to your local newspaper and its online counterparts.