Tag: Midwest Book Reviews

You Have a Good Book Review, You Still Need to Market It

Frequently, I quote Jim Cox from Midwest Book Reviews. In sharing part of his newsletter, you will see the importance of using a book review effectively. You have to market a book for it to sell.

Dear Publisher Folk, Friends & Family:
Getting reviews for your book from reputable sources is an essential element in any marketing plan. To obtain a review there is a capital investment comprised of the production costs of the book your provide the reviewer gratis, plus the postage , plus your time (which also has a monetary value).
So now that you’ve got a good review for your book what do you do with it? There have been entire books written on the subject and you’ll find reviews for a great number of them archived on the Midwest Book Review website at:
http://www.midwestbookreview.com/bookbiz/pub_shlf.htm
In this issue of the “Jim Cox Report” I want to share with you two ‘real world’ examples of publisher folk who’ve made very good use of a review as illustrations of what you can do.

Read More
Loading

Connect

Visit Us On FacebookVisit Us On TwitterVisit Us On PinterestVisit Us On YoutubeVisit Us On LinkedinCheck Our Feed

Categories