Tag: book PR

Authors Tell Santa What You Really Want for Christmas…

Authors Tell Santa What You Really Want for Christmas…

by | Dec 1, 2013 | , , , | 0 |

When my pen hit the paper this morning I was thinking about writing an article about the top 5 tips to drive holiday book sales and then found myself wondering down another path. (That article I will write up next.) I got to thinking about what every author really wants for Christmas…book sales. Then I imagined that authors around the world are suddenly rekindling their holiday spirit with Father Christmas and started daydreaming about the letter they might write to help make their wish come true.

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Are Author Tours Worth It?

Are Author Tours Worth It?

by | May 30, 2013 | , , , | 2 |

I am often asked if author tours are successful. We are very honest with the folks we have worked with on what a book signing might look like, yet there are still a number of authors who think there is going to be a line wrapping around the building to purchase their books at every event no matter what we say. Although we would love to see that happen, I would like to provide a more realistic view to the process, and help you define the word “successful” for yourself.

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Blogging is a Goldmine for Self-published Authors

Blogging is a Goldmine for Self-published Authors

by | Apr 6, 2013 | , , , | 0 |

I think I have a little crush on blogging. Actually I believe it is a serious crush. My new passion. I’ve fallen in love with writing again, after having been absent from it for such a long time. A (broadcast) journalist by design, courtesy of Buffalo State College and my parents gift of education…should I reverse those two examples? My days were spent writing marketing, advertising and website copy, mixed in with book cover blurbs and author media kits. My own books pushed to the side, because I am always helping another writer get to the next level.

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How to Market Your Book on Pinterest

by | Feb 19, 2013 | , , , , , | 1 |

I may be new to the publishing world, but if there’s one thing I’m an “old” pro at, it’s Pinterest. At Infinity Publishing, we believe book marketing is the cornerstone to a book’s success and Pinterest is a great way to increase your book’s exposure to readers. Pinterest is an online pinboard, a wonderful way of sharing, saving, and categorizing images onto themed boards (or groups of pins). I’ve got to warn you, it’s addicting.

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