Author: Sherrie Wilkolaski

Are Author Tours Worth It?

I am often asked if author tours are successful. We are very honest with the folks we have worked with on what a book signing might look like, yet there are still a number of authors who think there is going to be a line wrapping around the building to purchase their books at every event no matter what we say. Although we would love to see that happen, I would like to provide a more realistic view to the process, and help you define the word “successful” for yourself.

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