You Have a Good Book Review, You Still Need to Market It
Frequently, I quote Jim Cox from Midwest Book Reviews. In sharing part of his newsletter, you will see the importance of using a book review effectively. You have to market a book for it to sell.
Dear Publisher Folk, Friends & Family:
Getting reviews for your book from reputable sources is an essential element in any marketing plan. To obtain a review there is a capital investment comprised of the production costs of the book your provide the reviewer gratis, plus the postage , plus your time (which also has a monetary value).
So now that you’ve got a good review for your book what do you do with it? There have been entire books written on the subject and you’ll find reviews for a great number of them archived on the Midwest Book Review website at:
http://www.midwestbookreview.com/bookbiz/pub_shlf.htm
In this issue of the “Jim Cox Report” I want to share with you two ‘real world’ examples of publisher folk who’ve made very good use of a review as illustrations of what you can do.
