Here is an absolutely memorable Jon Stewart interview with David Sedaris, author of Let’s Explore Diabetes With Owls.
This illustrates many of the ideas I’ve shared with authors before in
* the interview allows the author to share his experiences in a way that
reveals how he thinks.
* the author shares simple things that make you just want to hear more and
more and more.
* the author does what he does best, which is pure entertainment. WYSIWYG!
* the author doesn’t talk about his book or touch it, the host does all the
talking about the book for him.
Study this before you do another interview. This interview will likely help
rocket sales to best seller status.
Paul J. Krupin, Direct Contact PR
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