The Hill Team was fortunate to meet Brian Jud and have him endorse our book, Success, Your Path to a Successful Book. Brian always has great insight in a concise manner.
Market Planning is an excerpt from Jud’s e-booklet, Plan Your Work and Work Your Plan: 461 Tips for Profitable Marketing Planning.
“Some publishers erroneously believe that a business plan is only necessary when they are seeking funds from a bank. Bit it is the overall document that orchestrates your marketing plan, sales forecast and financial plan into one harmonious program.“
Many writers are always surprised to know they need a marketing plan as well as financial information. We’ve said, ideally, marketing begins at inception or before. If you don’t know and research your market, why should a publisher or agent?
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists
Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards,
“$uccess, Your Path to a Successful Book,”
Tip for Commenters – There’s one other great tip for increasing the quality of a comment: use the name of the author or another poster. Think I’ll update my own blog now…
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers.-*..-
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