This This excerpt is from Success, Your Path to a Successful Book, by Maralyn D. Hill & Brenda C .Hill.
Hand out plenty of business cards with a photo or name of your book and how to buy it.
A bookmark is another good business card.
Send out copies of your books for marketing to targeted markets.
Network and line up speaking engagements.Local service clubs such as Rotary, Kiwanis, and the Chamber of Commerce are often looking for local speakers for their weekly or monthly meetings. Distribution — Many authors give a complimentary copy of their book to the library. In turn, the library writes an announcement or review for their publication. Plan on distributing many free copies of your book to places that will get exposure. We have ours at a coffee shop and art gallery where people order autographed copies. Use your imagination to determine the best spots. Don’t forget your supermarket, it works.
Maralyn Dennis Hill, The Epicurean Explorer, is President Emeritus of the International Food Wine & Travel Writers Association and Executive Editor for LuxeBeatMag. She is also a member of SATW and SPJ. She contributes to numerous publications.
The majority of Maralyn’s articles are now geared to the luxury market, spas, corporate retreats, business events, and culinary tourism, from simple to gourmet.
Maralyn’s description of herself: I was born to travel and tell the tale. I’m energized by different cultures in every aspect of their lives, from food, wine, and destination, to how they conduct business. Travel represents a continual geography lesson.