Line up book signings. Do not limit yourself to bookstores–specialty shops and various stores and civic events are equally effective. Local markets and libraries are usually pleased to arrange for book signings during high traffic times. The Market on Longboat Key serves wine and cheese, plus handles the publicity. They advertise to passers by, with flying colorful balloons. Many art galleries will combine art openings with book signings. Often, a reporter will attend the book signings for added photos and publicity. Be sure to let the newspapers know about the event. And, if you develop a relationship with a particular reporter it will be to your benefit.
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