The following excerpt is from Success, Your Path to a Successful Book by Maralyn D. Hill and Brenda C. Hill.
Understanding Your Target Market & Sale of Books
Boost your rankings with an online store. Many authors will order books for their own supply through the bookstore. They may also have their friends and family order on the same day. This can give them a best-selling book ranking for a day. To be an Amazon Best Seller, your book only has to have that ranking for a day to allow you to use the term in marketing.
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Maralyn D. Hill and Brenda C. Hill
