The following excerpt is from Success, Your Path to a Successful Book by Maralyn D. Hill and Brenda C. Hill.
Understanding Your Target Market & Sale of Books
“If you don’t know where you’re going, you will probably end up somewhere else.” –Laurence J. Peter
You have two audiences for your book:
- The media – this consists of the press (newspapers, magazines, radio, TV, etc.). They can publicize your book and help make it known.
Public radio is a great spot for interviews. Try to tie them in with book signings.
Attempt to get interviews focusing on your specialized market.
- Book Reviews.
This subject is continued in our next post.
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Maralyn D. Hill and Brenda C. Hill