The following excerpt is from Success, Your Path to a Successful Book, by Maralyn D. Hill and Brenda C. Hill.
Brick and mortar bookstores account for approximately 20% of U.S. sales. This figure changes regularly. More than 7% are sold online.
Bookstores will give books 30 to 60 days to remain on shelves before returning them to publishers.
Bookstores and publishers are risk aversive.
The best margin sales are those sold while speaking.
Network, network, network and talk about your book.
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Maralyn D. Hill and Brenda C. Hill