Author: Sherrie Wilkolaski

The Power of the Author Interview

A marketing tool all authors need to utilize to market and promote their books is the author interview. It’s quite simple to create and the investment of 30 minutes or less will go a long way to produce a tool that can be used time and again, both on and offline. If you’re interested in treating yourself to one of the most valuable 30 minute book marketing exercises…please read on.

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Book Fairs Are the Independent Film Festivals of Publishing

The Cannes Film Festival is world-renown to both the film industry and indie film buffs. Held in Cannes, France every year since 1946, it is the most glamorous invitation-only, film festival one could hope to attend. It is for film professionals and press only. Film festivals are to the silver screen as book fairs are to publishing. The crème de la crème events that drive what audiences will be watching and reading in the months and years to come.

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