Author: Sherrie Wilkolaski

5 Tips for Working with a Publicist

The job of a publicist is to create awareness and manage an individual’s or company’s product, image or brand. A good publicist knows how to present their client in a way that entices the media to take notice. As the Editor-in-Chief of Luxe Beat Magazine, I hear from thousands of publicists and public relations firms every day, pitching me authors to interview, products to review and destinations looking for coverage. Coming into the magazine publishing space with years of public relations (PR) experience under my belt, I’m amazed at how inadequate most publicists are in their ability to function...

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Karen Schaufeld Author Interview

Karen Schaufeld is the co-founder of All Ages Read Together and founder of 100 Women Strong an organization dedicated to strategic philanthropy. Karen resides with her husband Fred and has three children and 4 (sometimes 6) dogs. The Lollipop Tree is her first book. The Lollipop Tree Book Synopsis The Lollipop Tree is a story of perseverance in the face of adversity. Share in the triumph and travails of a young tree as she navigates the seasons. How did your book come to life? The Lollipop Tree is based upon trees on my farm that often have tragedy strike due...

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Authors Tell Santa What You Really Want for Christmas…

When my pen hit the paper this morning I was thinking about writing an article about the top 5 tips to drive holiday book sales and then found myself wondering down another path. (That article I will write up next.) I got to thinking about what every author really wants for Christmas…book sales. Then I imagined that authors around the world are suddenly rekindling their holiday spirit with Father Christmas and started daydreaming about the letter they might write to help make their wish come true.

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Book Awards Tips

We’re closing in on the end of the year and we should be thinking about how to better promote our books in the New Year. Today I wanted to talk specifically about how to use book awards to help market and promote your book.

First, you’ve got to be in it, to win it…as the saying goes. Enter your book into as many book awards as you can. Look at what local book awards contests are available and submit your book to those programs. Then take it to the next level and submit your book to some national book awards programs.

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