We are sharing the beginning of an article featured on The Write Life by Nicola Jane as she covers so many important points.
by Nicola Jane
When your book is released, it’s tempting to try to get as many reviews as you can.
You hope someone, anyone, will write an all-important Amazon or Goodreads review that will boost sales.
But authors and self-publishers who adopt a scattergun approach risk putting their book in front of the wrong audience — and ending up with lukewarm reviews.
As marketing expert and author Paul Youlten told me, “Bad reviews can simply mean the wrong person is reading your book.”
I had been complaining to Youlten about the reviews my second book had been getting. He’s a fellow member of the writing group I attend, and one of the few of us who works in marketing.
Which means I frequently ask him for advice.
And, apart from when he insisted I send my erotic novel to his sister to read and she was so offended she didn’t speak to him for weeks, his insight has been invaluable.
What happens when you get the wrong reviewers
To read more click: Why the Right Book Reviews are So Important for Authors
Society of Professional Journalists
Event Blogger with Amigos de La Cruz for the Vallarta Tribune, covering entertainment, art, culture, and news for Riviera Nayarit, Puerto Vallarta.
Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, “$uccess, Your Path to a Successful Book.”
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