In the past, I’ve sometimes featured messages from Paul J. Krupin, Direct Contact PR.
Paul wrote the following message:
I share some of my best professional branding techniques and strategies for creating article and interview proposals and pitches that get the best publicity.
So many people struggle to figure out the right words to use to turn people on. I believe you can learn what to say that turns people on one person at a time. You just have to keep talking to people and pay attention to what you said when it happens! I call this the miracle of the microcosm because people can do this anywhere and everywhere. It doesn’t matter where they are at all.
And once you learn the magic words that turn your people on, you can then you can use all the media and other marcom technologies as a force multiplier to repeat the message and keep reproducing the effect.
Here is the slide show:
Paul J. Krupin, Direct Contact PR
Hit Your Target Audience! Reach the Right Media in the Right Market with the Right Message
Free problem solving advice & PR strategy recommendations – call or write anytime
Board Member, Co-Chair Conference & Media Trip Committee, Past President
Member: Society of American Travel Writers (SATW)
Member: Society of Professional Journalists (SPJ)
Executive Editor, LuxeBeatMag
Freelance Lifestyle Journalist
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