|This was published on Shelf Awareness. Since we thought it interesting, we are sharing.
BookBrowse.com Surveys Readers
|BookBrowse.com recently completed its biennial survey of 3,400 readers, including members (20%), newsletter subscribers (60%) and “organic visitors” (20%). Respondents were predominantly female, most over 35 years old and with above average education (75% have a bachelors degree, 40% have a masters or higher). Some highlights from the survey:Reading Habits
- Respondents split equally between those who read e-books at least sometimes, and those who rarely or never do. Over two-thirds still read print frequently.
- About half of those who read electronically own a Kindle. Tablets are the next most popular, followed by the Nook.
- 90% buy at least one book each month, with 54% buying 3-plus, 27% buying 6-plus.
- Frequency of visits to bookstores online, and libraries both online and in person, remains unchanged versus 2009; but the percentage saying they visit a store in person less than once a month has risen 5% to 24% since 2007.
Talking About Books
- 67% recommend three or more books each month.
- More than 30% write reviews or blog, most for fun, some for a living.
- 8% are librarians or booksellers (and a further 8% volunteer in the library).
- Online book clubs are growing in popularity but in-person book clubs dominate.
- Two-thirds of book clubs plan their reading 2-3 months in advance or less.
- Overall, book clubs skew towards newer fiction but most read a wide range.
- Two-thirds wait for a less expensive format to become available.
- 85% say they read books by local authors at least occasionally.
- Very few book clubs feel they must have a reading guide, but most appreciate them.
- 65% regularly use social networking sites, ranging from 95% penetration among 18-34 year olds, to 37% for those aged over 75.
- Facebook dominates, followed by GoodReads. LibraryThing and Shelfari trail.
- Even though two-thirds use social networking, only 25% use it to keep up with websites. E-mail remains the preferred vehicle to stay in touch.
CityRoom, JustLuxe, The Epoch Times, Big Blend, Spa Review Magazine, Global Writes
Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, “$uccess, Your Path to a Successful Book,”