This article was a New York Times Blog Post. People frequently do not feel that have to be as careful with email as other documents. I have to admit, when I don’t take the time to read my communication before hitting “send,” I have made an error or two. It is always best to read your document first. This article shows how costly typos have become.
Quote from NYT:
Rushing to publish and overlooking glaring typos may have become part of the new economics of traditional publishing. But on the Web, typos sometimes come with a price. “Spelling mistakes ‘cost millions’ in lost online sales,” said a BBC headline last week. The article cited an analysis of British Web figures that suggested that a single spelling mistake on a e-commerce site can hurt credibility so much that online revenues fall by half.
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists
Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, “$uccess, Your Path to a Successful Book,”