This information is from Shelf Awareness.

“Have you ever wondered where the most voracious e-book readers live?” asked Mark Coker of Smashwords, who crunched his company’s data to see how “the states stack up against one another” and found that the “numbers are surprising, especially when you look at per capita consumption.”

Coker used the 20,000 e-books Smashwords distributes to Barnes & Noble, whose reports break down sales by state. Looking at the numbers for December through February, he then employed population data from the recent U.S. census to determine “the final, coolest numbers of them all, a normalized measure of per capita e-book consumption for each state.”

His top five states for per capita e-book consumption:

  1. Alaska
  2. North Dakota
  3. Utah
  4. Wyoming
  5. Virginia

Conceding that he is not a statistician, Coker invited “the true statisticians among you to download my numbers as a starting point for further number crunching. For example, the U.S. Census Data page, where I gathered the population data, has other interesting data sets you can throw against my data, such as median household income, age of population (under 18, over 65), college education, home ownership rates, etc., so I encourage others to mine the data for more meaning.”

Keep in mind that Shelf Awareness reviews books. I do too, but their reviewers reach a much larger audience. For inquiries about reviews, contact Marilyn Dahl at for adult titles and Jenny Brown for children’s titles.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, “$uccess, Your Path to a Successful Book,”