Market Planning is an excerpt from Jud’s e-booklet, Plan Your Work and Work Your Plan: 461 Tips for Profitable Marketing Planning.
“Some publishers erroneously believe that a business plan is only necessary when they are seeking funds from a bank. Bit it is the overall document that orchestrates your marketing plan, sales forecast and financial plan into one harmonious program.“
Many writers are always surprised to know they need a marketing plan as well as financial information. We’ve said, ideally, marketing begins at inception or before. If you don’t know and research your market, why should a publisher or agent?
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists
Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards,
“$uccess, Your Path to a Successful Book,”