This excerpt is from “Success, Your Path to a Successful Book, by Maralyn D. Hill and Brenda C. Hill.

Points to be covered in a good proposal include:

The subject hook, the most exciting, compelling thing you can say that justifies the existence of your book, a quote, event, anecdote, statistic, idea or joke.

Hook includes:

The title, it must tell and sell.

Book’s selling handle, a sentence that ideally begins, “The (title) will be the first book to…”

Length of book.

Highlight special features: Tone, humor, structure, anecdotes, checklists, exercises, sidebars, and anything to make the text pop.

Maralyn D. Hill & Brenda C. Hill
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