This excerpt is from, “Success, Your Path to a Successful Book,” by Maralyn D. Hill and Brenda C. Hill.

Aileen Martinex, Television Producer/Media Consultant, said in The Book Marketing Expert Newsletter:

Less is more.

The best media pitches are short, sweet, and to the point.

Always make sure to start with the most interesting points.

Carefully draft your pitch to include the essentials, i.e., who, what, why.

Be willing to break format.

Replace the long block paragraphs with short sentences and a few strong, creative bullet points.