This excerpt is from Success, Your Path to a Successful Book, by Maralyn D. Hill and Brenda C. Hill.

Promotional advertising:

Be sure to have customized book marks to pass out linking to your website.

Leave behind some type of promotional gift for the people working at the bookstore and others that may help promote your book i.e., pads of paper, mugs, pens. Promotional gifts are cost effective and endorse your book every time the image is viewed.

Get to know the Community Relations Manager at bookstores.