The following excerpt is from Success, Your Path to a Successful Book by Maralyn D. Hill and Brenda C. Hill.

Understanding Your Target Market & Sale of Books
“If you don’t know where you’re going, you will probably end up somewhere else.” –Laurence J. Peter

You have two audiences for your book:

  • The media – this consists of the press (newspapers, magazines, radio, TV, etc.). They can publicize your book and help make it known.

Public radio is a great spot for interviews. Try to tie them in with book signings.

Attempt to get interviews focusing on your specialized market.

  • Book Reviews.

This subject is continued in our next post.

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Maralyn D. Hill and Brenda C. Hill

Books By Hills

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